Last Updated: June 23, 2026

The Association of Tree Care Professionals (“ATCP,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (atcpros.org) or use any related media channels, mobile sites, or applications (collectively, the “Site”).

If you do not agree with the terms of this Privacy Policy, please discontinue use of the Site.

Information We Collect

Personal Data

We may collect personal information you provide directly, such as your name, email, phone number, company details, or payment information when you register, apply for membership, request information, or contact us.

Communication via SMS and Mobile Messaging

By providing your mobile phone number to ATCP, you expressly consent to receive communications from us, including text messages (SMS or MMS) and phone calls, related to your use of our services, your membership or account, transactional updates, or other service-related notifications. These communications may be sent via automated technology or manual dialing systems. Message frequency may vary based on your interaction. Standard message and data rates may apply. Please contact your mobile carrier for details.

Usage Data

When you interact with the Site, we may automatically collect non-identifying data such as your IP address, browser type, device details, operating system, referral source, and general location. This information helps us improve functionality and security.

Cookies and Tracking

We may use cookies and similar technologies to enhance user experience, analyze traffic, and remember preferences. You can adjust your browser settings to decline cookies, though some features may not function properly.

How We Use Your Information

ATCP uses collected data to:

  • Create and manage member accounts.
  • Process applications, renewals, and payments.
  • Send updates on services, events, and policies.
  • Deliver tailored content and communications.
  • Improve site performance and security.
  • Comply with legal requirements.
  • Send you emails or text messages (if opted-in).

Sharing of Information

We do not sell or rent personal data. We may share information only in these cases:

  • Service Providers: With trusted vendors who support our website, payment systems, or communications.
  • Legal Compliance: If required to meet legal, regulatory, or safety obligations.
  • Business Transfers: In connection with a merger, acquisition, or reorganization.
  • With Consent: When you authorize specific disclosures, such as inclusion in member directories.

SMS Data Protection: We will not share, sell, or rent your mobile number or SMS opt-in data to any third parties for marketing. We may share this information only with carriers/aggregators as needed to deliver messages.

Opting Out of SMS

You may opt out of receiving SMS messages from ATCP at any time by replying “STOP” to any SMS you receive. Upon sending “STOP,” we will send a confirmation that you have been unsubscribed. After this, you will no longer receive SMS messages unless you opt in again. You may also request to opt out by contacting us directly.

Data Security

We use administrative, technical, and physical safeguards to protect personal information. While we take reasonable steps to secure your data, no system is completely immune from unauthorized access or breaches.

Data Retention

We keep personal data only as long as necessary to provide services, meet legal obligations, or resolve disputes.

Your Privacy Rights

Depending on your location, you may have rights to:

  • Access and request a copy of your personal data.
  • Correct or update inaccuracies.
  • Request deletion of personal data.
  • Restrict or object to certain processing activities.
  • Opt out of marketing communications.

To exercise these rights, contact us at info@atcpros.org with “Privacy Request” in the subject line.

Third-Party Links

Our Site may link to third-party websites or applications. We are not responsible for the privacy practices or content of those sites.

Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children.

Updates to This Policy

We may revise this Privacy Policy from time to time. Updates will be posted on this page with a new effective date. Significant changes may also be communicated via email or member announcements.

Contact Us

For questions about this Privacy Policy or how your data is handled, contact:

Association of Tree Care Professionals
Email: info@atcpros.org
Phone: (855) 595-2827