Valpo Agency | Vendor Spotlight

ATCP Vendor Spotlight: Valpo Agency – Marketing for Tree Services

“More leads. More jobs. More growth. We help tree services dominate online and become the best-known tree company in their market.”

My name is Alistair Dowds, and I’m the owner of Valpo Agency, a digital marketing firm based in Valparaiso, Indiana. Our team wakes up every day focused on one mission: helping tree service companies win more of the right jobs from the web (and ChatGPT!).

Valpo Agency began as a custom website development company – no templates, no recycled designs. We built fully custom websites engineered to rank well on Google and convert visitors into real customer inquiries. As we expanded into lead generation for home-service companies, we quickly uncovered a unique opportunity within the tree service industry. Over the past two years, tree services have become one of our primary specialties, and we’ve loved providing fact-based, transparent marketing guidance to companies across the country.

Staying Ahead of Trends

Today, we don’t just focus on “generating leads.” We build and manage your entire online presence. That includes staying ahead of emerging trends – especially AI. You’d be surprised how many people now ask ChatGPT for “the best tree service in my city.” We specialize in AI and ChatGPT optimization to ensure your company appears in these new search pathways before your competitors do.

We proudly work with many ATCP member companies, and becoming a vendor sponsor is our way of supporting the Association’s mission and the industry as a whole.

At Valpo Agency, our clients genuinely become part of our family. We have a full-time team of 15, large enough to provide the expertise most local marketing shops cannot – but not so large that you become just another account number. In fact, we operate almost exclusively on referrals and word of mouth. We have no salespeople; I personally handle every consultation. We spend $0 on advertising ourselves, and our retention rate remains near 100% because we embed ourselves into your company as a true marketing partner – not just another vendor.

We handle everything under one roof:

• High-converting, custom websites
• Search engine optimization (SEO) and AI search optimization
• Google Ads and Local Service Ads
• Google Business Profile optimization
• Content creation designed specifically for tree services

Our team understands how homeowners actually search for emergency tree removal, storm damage cleanup, trimming, stump grinding, land clearing, and more – and how to turn those searches into phone calls and booked jobs.

Over the years, we’ve watched tree services shift from “hoping the phone rings” to operating with a predictable, reliable pipeline of work. One owner shared that they went from just a couple of daily leads with their previous provider to consistently receiving 15+ high-quality inquiries per day after partnering with us – enough to grow crews, equipment, and revenue in a matter of months.

One of my favorite parts of this work is speaking directly with tree service owners, understanding their goals, and figuring out how we can help. I often hear, “My buddy said you guys are killing it for his tree service – how can you help me?” Those conversations are what drive us.

What makes our approach different is that we don’t treat marketing as a collection of disconnected tactics. Your website, SEO, Google Ads, LSAs, local listings, and content all work together as one system. We build that system specifically for tree services – and then manage it month after month, writing industry-specific content, adjusting campaigns for seasonality and storm events, and continuously improving performance based on real data.

The professionalism and camaraderie within the tree care community are a big part of why we are proud to support ATCP. We believe that when ethical, safety-focused companies grow, the entire industry benefits – from crew members and owners to the customers and communities they serve.

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